From January 14th to 16th, the 2024 NRF National Retail Federation Expo took place at the Jacob K. Javits Convention Center in New York. On the NRF stage, Maken gathered with global retail exhibitors to showcase innovative technologies and equipment, empowering retail enterprises and accelerating their integration into the new era of retail.

As the global economy gradually recovers post-pandemic, the physical retail industry faces new challenges and opportunities. "Recovery," "Differentiation," "Innovation," and "Transformation" are the keywords of the moment.

Recovery: More and more retail enterprises are returning to normal operations. The rebound in market demand provides momentum for industry recovery, with brick-and-mortar stores gradually regaining vitality and consumers returning to offline shopping experiences.

Differentiation: The road to recovery is not without challenges. The physical retail industry still needs to address the continuous growth of costs such as rent, labor, and utilities. Rising operational costs lead to polarization in the industry, with stronger companies better adapting to market changes, while weaker ones face greater operational pressure. In the future, this competitive landscape of survival of the fittest will become more apparent.

Innovation and Transformation: Innovation is a crucial driver for the upgrade and transformation of the physical retail industry. New formats such as live-streaming e-commerce and unmanned retail have emerged in the industry. These innovations not only enhance consumer shopping experiences and satisfaction but also improve operational efficiency and profitability for retail enterprises. For example, live-streaming e-commerce allows consumers to interact in real-time, increasing the fun and convenience of shopping. Unmanned retail, on the other hand, reduces labor costs through automation, improving customer service efficiency.

Overall, in the post-pandemic era, the physical retail industry is moving at different paces, but innovation and transformation have become the inevitable path for progress. Companies need to continuously explore new business models and technological applications to adapt to the ever-changing market environment and ensure a competitive edge.

With years of deep involvement in the POS retail industry, Maken has been consistently monitoring market changes and providing products and services to accelerate the industry's intelligent and digital transformation.

Maken's self-service terminals, designed for intelligent and unmanned retail consumption scenarios, are the preferred choice for cost reduction and improved efficiency, bringing more possibilities to the global retail market.

The POS terminal series, designed with a focus on user experience, features a sleek and stylish appearance, offering multiple functions such as touch, payment, scanning, and receipt printing. Supporting self-ordering, self-checkout, and POS cashier scenarios, these terminals are efficient, flexible, and convenient, significantly enhancing the shopping experience for consumers.